Date: Friday, May 3, 2013

Time: 11:15AM-12:15PM

Room: Washington Room 1

Objectives of the session:  Having trouble "selling" your PCC/SBA Program?  Come and see some approaches for measuring their value, and see concrete results that these programs really ARE investments that pay back!

1. Panel to present information on advanced impact analysis, stemming in particular from research and analysis of data generated by SBA & PPC projects.  We will talk about the PROCESS that was followed, and RESULTS recorded from the program that used the process.

2. PROCESS & RESULTS:  increasing adoption and use in a community (i.e., SBA)

• Review measurement processes and impact modeling for SBA-type programs, to include:

1. Meaningful uses driving impacts
2. Process overview (“how”) – invest/train, survey before, survey graduates, measure meaningful uses
3. Case studies:  Each panelist will share their program’s results

We will look at case studies from a community-level view, a broad programmatic view, and a very focused programmatic view, to show how the impacts were measured, and results obtained. 

Moderator: Francine Jefferson, Federal Program Officer, NTIA

Panelists:

• Karen Mossberger, Professor & Head, Public Administration, College of Urban Planning, University of Illinois

• Linda Hofschire, Research Analyst, Colorado State Library

• Bill Callahan, Director, Connect Your Community Project, OneCommunity 

PRESENTATIONS:

chicago_cuyahogaSHLB.pptx

CO_Libraries_hofschire_shlb_2013.pptx

shlb_billc_v2.2.pdf

PANEL INFO:

Dr. Francine E. Jefferson is a Telecommunications Policy Analyst for the National Telecommunications and Information Administration’s (NTIA) Broadband Technology Opportunities Program (BTOP).  Currently, she is a Federal Program Officer with BTOP’s Public Computing Centers and Sustainable Broadband Adoption Team.  For over 15 years she has been engaged in outreach to public and nonprofit entities promoting the effective use of telecommunications and information technologies to better provide public services and advance other national goals.  Jefferson received her Ph.D. in Sociology from the University of Pittsburgh.

Karen Mossberger is the current Department Head of the Public Administration Program at the University of Illinois at Chicago's College of Urban Planning.  She is a co-author of DIGITAL CITIES: The Internet & the Geography of Opportunity, a ground-breaking work on the Internet and technology and their impact - or lack thereof - in urban areas.  Digital Cities tells the story of information technology use and inequality in American metropolitan areas and discusses directions for change.    

Linda Hofschire is a Research Analyst at the Library Research Service, a unit of the Colorado State Library. Prior to this position, she conducted research and evaluation in the fields of education and mass communication. She has a Ph.D. in mass communication from Michigan State University, and a Master’s degree in Library and Information Science from the University of Illinois.

Bill Callahan is the Director of OneCommunity’s Connect Your Community (CYC) Project, a large-scale broadband adoption initiative which trained over 30,000 low-income residents of Cleveland, Akron, Detroit, Appalachian Ohio and other communities between November 2010 and December 2012.  The CYC effort, involving 15 local nonprofit partners, more than 100 staff and 350 community training sites, was largely funded by BTOP.  Callahan, a community organizing and development professional for forty years, has been working on digital inclusion strategies in Cleveland since 1996.